"A BEARD IS ART" BRAUN AD
- Client
- BRAUN
- Category
- AI VIDEO
- Year
- 2026
- Role
- Art direction, Concept
The task
Create an ad for the Braun trimmer with AI.
The solution
Show that with a Braun trimmer you can create not just a beard but a work of art. The story takes place in the early 20th century in a German palace (I took the period of the year the company was founded).
Slogan: "A beard is art"
CHARACTERS and ASSETS
The barber
The man before the shave
The man after the shave
SETTING
* Note: the storyboard below leaves out the in-between shots of each scene; it is the main frame for understanding the story.
Scene 1
The video opens with a slow zoom on the barber from behind: he is busy with something by a frame, and the viewer thinks he is painting a picture.
Scene 2
The angle changes to a close 3/4 shot, and we see a man sitting behind the frame while the barber elegantly trims his beard.
Scene 3 (cutaways)
A run of close-ups: the trimmer moving through the beard, attachments being changed. The attachments stand on a rack by the frame like an artist’s tools.
Scene 4
The barber proudly finishes his work, and a close shot shows a distinguished man with a fine beard in the frame.
Packshot (draft)
The text appears; the barber winks, holding the trimmer.
